North America Smart Energy Week


Las Vegas, NV - October 21-22, 2020 Virtual Education Microconferences - September 14-October 27

Unlocking New Solar Customers through Personalized Marketing and A.I.

Thursday, August 6 | 2:00 pm - 3:00 pm ET

This webinar will examine recent software innovations in solar marketing and customer acquisition aimed at improving the solar shopping experience and unlocking the remaining 98% of American households who have not yet gone solar. Panelists will explore the following questions…

  • How are leading installers leveraging the power A.I. and data like Google Project Sunroof to increase solar interest and overall conversion rates?
  • Which aspects of solar education should be delivered in online marketing verses during the sale at the "virtual kitchen table"?
  • How can installers streamline the customer acquisition process and save time by capturing utility bills online?
  • What digital innovations and techniques can we translate from other industries to make customer acquisition more efficient?

Nico Johnson
Founder & Host
SunCast Media

Austin Rosenbaum
Demand IQ

Tony Garzolini
Vice President of Sales

Tim Porter
Strategic Account Sales Director

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