Press for Exhibitors
Exhibitor Press Manual: A Guide to Media Coverage
Solar Power International aims to help exhibitors maximize their tradeshow experience by providing numerous public relations opportunities leading up to and during the conference. Below you will find everything your company needs to know about exhibitor PR at SPI ’13. Have additional questions? Our PR team is here to help.
PR Contact Form
Do you have a PR contact at your company you’d like us to work with? If there is a contact, other then the exhibitor booth contact, who we should be communicating directly with please fill out the below form so we can communicate directly with them about publicity opportunities, the pre-registered media and analyst list and more!
The pre-registered press and analyst list will be released in September 2013 to our exhibitor booth contacts and those who have elected to receive information through the PR Contact Form.
Online Press Kit
A press kit is an essential part of a PR strategy, and will help members of the media garner interest in your company during the SPI conference. The press kit contains information about your company, its products and services for media to use as a reference tool. A new trend is the online press kit – it keeps hard copies and printed materials to a minimum. SPI recommends online or electronic press kits (stored on a flash drive or CD). For maximum coverage, press kits should be made available to journalists in your booth and in the SPI ’13 press room.
Press kits typically include the following:
- Company fact sheet with history, mission and milestones.
- Relevant press releases about recent new products, services, partnerships, etc.
- Company product/service literature (brochures, Q&A’s, corporate DVD)
- Background on Executives
- Detailed product/service fact sheet
- Relevant images
- Video or other multimedia
- Contact information for your media relations person or a spokesperson
**As a green event, SPI encourages exhibitors to provide online press kits – we request that press kits and public relations materials displayed in the press center be electronic or online.**
Remember to include your SPI booth number and links to social media as well. If using an online press kit, provide a sign to leave in the press center with the URL for your online press kit or create a QR Code which links to the URL of your kit. Print out the code and display it on signage at your booth and in the press center. This will enable journalists to gain access to your press materials by scanning the code with their smartphones.
Social Media can be a valuable tool to connect with press and analysts as well as the greater community surrounding SPI. Increase your company’s visibility by posting to your Facebook, Twitter, YouTube and LinkedIn networks and engage with the conference by joining us on ours:
Facebook – Join our community. Be sure to like Solar Power International!
Twitter – Follow us and contribute to the conversation online, use the event’s official hashtag
LinkedIn – Connect with your colleagues, join our LinkedIn group.
A press release can be a powerful tool to capture the media’s attention, entice them to learn more about your organization, and encourage them to provide coverage that is a value to your company. Press releases serve to inform the media about your organization’s activities and products/services, but need to be sent out while the news is fresh and current. A release that is outdated or is not newsworthy is unlikely to be read or covered. Remember to include an attention-grabbing headline, to be succinct and avoid industry jargon. A press release is your chance to get your company’s key message out, make sure it reads clearly and sets the right tone.
Pre-show, send out press releases announcing:
- Your company’s attendance at SPI and the product/service you are showcasing
- Actives you are involved in at SPI (panels, demonstrations, etc.)
Provide hyperlinks to your online press kit and website within your press release.
New to writing a press release? View this sample to assist you in making headlines.
Next, your press release will need to be shared with the media. Our official news wire partner is Business Wire.
Working with the Media
To connect with the press, exhibitors should create a target list of media (local and national print, broadcast and online outlets) who are relevant to their industry/company and would be interested in their particular product/service.
It is recommended that exhibitors plan, prepare and execute their public relations efforts at least a month in advance of the show. It can be helpful to schedule and confirm booth visits with journalists, in order to be prepared for interviews.
Business Wire – The official news wire service for SPI
Business Wire offers exhibitors/sponsors/presenters several value added communications and measurement tools to maximize your public relations efforts at SPI.
If you have important news to share with the media, we encourage you to conduct a press conference. SPI has a dedicated press conference room exhibitors may use. It is the responsibility of the exhibitor to contact the media and secure their attendance at your press conference. To reserve our room for a press conference, please contact Leah Wilkinson at SPI’s PR agency, WilkinsonShein: 703-907-0010 or firstname.lastname@example.org.
Green Press Center
As an eco-friendly conference, SPI offers a Green Press Center where media can pick up materials from all the exhibitors. Please help us stay green by providing press kits or other materials in the following format:
- CD press kits
- Flash drive press kits
- A postcard or a note card that provides the link to an exhibitor’s online press kit
Exhibitors are asked to drop off their green press materials at the press room beginning on Monday, October 21.